I throw the widest possible net by blogging from my website with valuable information then I share on social media, especially to target interest groups. My target audience included those listed above, plus an older demographic, nursing homes, carers for the aged, support groups for Dementia and Alzheimer’s. With my new release picture book, Harry Helps Grandpa Remember I asked myself: what is the big picture of my book? Who will benefit from this heart-felt about the love between a little boy and his Grandpa with Alzheimers.
I maximize my author platform via writing books with high publishing standards, blogging with valued added messages, reaching out to several social networks, public speaking, workshop presenting and media interviews.įor Bailey Beats the Blah and Stop the Bully my main target audience is children, parents, families, teachers, counsellors, grandparents, schools, pre-schools, writers for children, reviewers, librarians, mental health agencies and book shops. What is your proactive author platform? Who is your target audience? How can I reach my audience?įor me, Karen Tyrrell, I’m a resilience author specializing in children’s problem/ solution fiction stories that offer coping skills for children and families. Today Karen Tyrrell, author of fiction and memoir, shows us how to be more proactive about our online presence.
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